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PVR Nest backs student-led health campaign—IANS newswire

PVR Nest backs student-led health campaign—IANS newswire

 IANS, one of the leading newswire has carried a report now headlined, “PVR Nest backs student-led health campaign.”  The article mentions about the joint initiative by Sanofi India Limited and PVR Nest which is intended at utilizing creative techniques in schools, using art and cinema to make children's health education real, innovative and participatory. Joanna Potts, is quoted in the article saying that Sanofi is pleased to partner with PVR Nest for an unique interface between pediatricians, NGOs and artistes for this innovative.

Renaud Palliere, CEO-International Business, PVR mentioned in a statement that they look forward to evolving a sustained partnership with India's leading pediatricians, schools and experts who are participating in this program.

PVR Nest backs student-led health campaign

New Delhi, Nov 12: A year-long school awareness programme, a joint initiative by Sanofi India Limited and PVR Nest, is aimed at utilising creative techniques in schools, using art and cinema to make children's health education real, innovative and participatory.

'Healthy children, happy children' is the student-led campaign on children's health, for which integrated global healthcare brand Sanofi India Limited on Tuesday joined hands with PVR Nest, the social programme of film entertainment company PVR Limited, ahead of Children's Day, which falls on Nov 14.

 

It will bring together Indian paediatricians, with NGOs and artists in the field of creative learning, to mentor school children on healthcare.

 

"We look forward to developing a sustained partnership with India's leading paediatricians, schools and experts who are participating in this programme," said Renaud Palliere, CEO-International Business, PVR, in a statement.

 

As many as 200,000 school children from 200 schools -- an equal mix of public and private schools as well as NGO and community schools -- in four cities - Chennai, Delhi, Hyderabad and Mumbai - are expected to be part of the campaign.

 

Use of mediums like puppetry, theatre, story-telling and capacity-building exercises will be tapped to sensitise children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination and ergonomics.

 

"We are delighted to partner with PVR Nest for a first-of-its-kind interface between paediatricians, NGOs and artistes for this innovative, year-long school awareness program on health," Joanna Potts, commercial operations officer, Sanofi India, said in a statement.

 

"We are looking forward to seeing children-in-action during the school health workshops, and also, during the making of original 'Healthy children, happy children' health films and publication," Potts added.

 

A vital outcome of the program will be the formation of around 200 'Healthy children, happy children' School Clubs, which will have an outreach within schools, as well as to parents and communities outside, to sustain health education and awareness.

 

There will also be a a filmmaking process wherein eminent filmmakers will train select students from shortlisted schools, to make original health-based films. These will then be screened by PVR cinemas across the country.

 

"As a film exhibition company, we will provide the best possible outreach to the original films the students will make during this campaign, through our presence in 37 cities country wide," said PVR's Palliere.

http://www.ianslive.in/index.php?param=news/PVR_Nest_backs_student_led_health_campaign-402762/Features%20Analyses/35

Sanofi India - Sanofi partners with PVR Nest for innovative ‘Healthy Children, happy children’ initiative

Sanofi India - Sanofi partners with PVR Nest for innovative ‘Healthy Children, happy children’ initiative

Delhi, November 12, 2013: As the Country prepares to celebrate Children’s Day, Sanofi India  Limited joined hands with PVR Nest (the social program and registered foundation of India’s largest  film entertainment company PVR Limited) for its ‘Healthy children, happy children’ initiative to launch  India’s largest student-led campaign on children’s health.  The largest in its outreach and scope so far, the program titled CineArt ‘Healthy children, happy children’ will bring together leading Indian pediatricians, with NGOs and artists in the field of creative learning, to mentor 2,00,000 school children from 200 schools (an equal mix between Public/Privately  held schools and NGO/ Community schools) in 4 cities—Chennai, Delhi, Hyderabad and Mumbai, on  critical aspects of children’s health.  Schools provide the most ideal platform to raise awareness, train teachers and students, and through them-parents and community members, on important issues pertaining to health--disease prevention and health awareness. By utilizing non-authoritarian and creative techniques in schools using art and cinema, the program endeavors to make children’s health education real, innovative and participatory.  600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitize children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.

 

Speaking at the launch event in Delhi, Joanna Potts, Commercial Operations Officer (COO)- Sanofi  India stated, “Over the years, Sanofi has provided medication and healthcare tools to address numerous fundamental childhood health issues, from routine to life-threatening. Through our new ‘Healthy children, happy children’ initiative, we aim to diversify and adapt our healthcare offer to young Indian patients, with innovative products, services and awareness initiatives. We are delighted to partner with PVR Nest for a first-of-its-kind interface between pediatricians, NGOs and artistes for this innovative, year-long school awareness program on health. We are looking forward to seeing children-in-action during the school health workshops, and also, during the making of original ‘Healthy children, happy children’ health films and publication.”

 

One of the significant outcomes of this year-long creative and collaborative educational programme on child health will be the formation of around 200 ‘Healthy children, happy children’ School Clubs. The clubs will have an outreach within schools, as well as to parents and communities outside, to sustain health education and awareness. Another key achievement of the program is the film making process wherein eminent film makers will be training selected students from shortlisted schools, to make original health films. These would be proudly screened by PVR cinemas across the country to reach millions of movie goers with key messages on children’s health.

 

The launch event at Delhi was attended byleading Delhi pediatricians, school founders & students of  the 50 participating schools, and graced by Dr.Syeda Hameed, Member, Planning Commission,  Government of India, as the Chief Guest. Special Guests and speakers also included Dr. Rajeev  Seth, President, Indian Academy of Pediatrics Delhi, and eminent theatre actor, Shivani Wazir

Pasrich. The program opened with an original children’s theatre production on health, and also saw the launch of a special campaign film featuring children, to drive home the message of health.

 

Talking about this initiative, Mr. Renaud Palliere, CEO- International Business, PVR said “At PVR Nest, we are continuously looking at addressing core issues that affect the communities that we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to partner with Sanofi India to create education and action on the very important issue of Children’s health. We look forward to developing a sustained partnership with India’s leading pediatricians, schools and experts who are participating in this program.As a film exhibition company, we will provide the best possible outreach to the original films the students will make during this campaign, through our presence in 37 cities country wide”. 

http://www.moneycontrol.com/stocks/stock_market/corp_notices.php?autono=739256

Sanofi partners with PVR Nest for innovative ‘Healthy Children, happy children’ initiative-Money Control

Sanofi partners with PVR Nest for innovative ‘Healthy Children, happy children’ initiative-Money Control

Money Control, one of the leading financial portalhas published a report today headlined, “Sanofi partners with PVR Nest for innovative ‘Healthy Children, happy children’ initiative.”  They have carried content from our release and quotes Joanna Potts and Renaud Palliere, CEO-International Business, PVR.

50.000 kids in city to get health awareness- Deccan Herald, November 13, 2013

50.000 kids in city to get health awareness- Deccan Herald, November 13, 2013

Deccan Herald, in their Delhi edition has carried a report today on page 4 headlined, “50,000 kids in city to get health awareness.”  The article mentions that 50,000 children in 50 schools in Delhi will soon be mentored on the important facets of child health. Apart from Delhi similar number of children from an equal number of schools each in Chennai, Hyderabad and Mumbai will also be mentored.

 

It further mentions that it is an initiative of Sanofi India Limited and this program will use cinema to reach out to these children and others who are not so fortunate. PVR Nest will be pitching in to screen the well-known 100 health films made by children at 100 of its centers across the country.

For Children-Education Times, The Times of India- Nov 18,2013

For Children-Education Times, The Times of India- Nov 18,2013

Education Times, a supplement of The Times of India has published a snippet today on page 4 headlined, “For Children.” The report highlights that Sanofi India Limited has joined hands with PVR Nest  for its Cine Arts ‘Healthy children, Happy children’ initiative. This student-led movement on children's health aims to bring together Indian pediatricians with NGOs and artists in the field of creative learning, and mentor 2,00,000 school children from 200 schools in four cities — Chennai, Delhi, Hyderabad and Mumbai, on serious aspects of children’s health.

Spreading children’s healthcare through art and cinema-The New Indian Express, Nov 19,2013

Spreading children’s healthcare through art and cinema-The New Indian Express, Nov 19,2013

The New Indian Express, the third leading English daily in Chennai has published a report in their Chennai and Delhi editions headlined, “Spreading children’s healthcare through art and cinema.” The report published today on page 13 talks about the the Sanofi and PVR partnership to promote child health through cinema and art. The report highlights the Cineart ‘Healthy Children Happy Children’ campaign and quotes Dr. Panadian and Deepa Menon. 

Docs to mentor 2 lakh children on health awareness

Docs to mentor 2 lakh children on health awareness-Deccan Chronicle, Nov 19,2013

Deccan Chronicle, the second leading English daily in Chennai has published a report in their Chennai and Delhi editions headlined, “Docs to mentor 2 lakh children on health awareness.”  The report published today on page 4 talks about the campaign titled ‘Healthy children happy children’ which will have more than 600 workshops using experimental learning methodologies. As part of the program renowned filmmakers will train selected students to make health films and PVR cinemas would screen that across the country. Dr. Stephan Barth is quoted in the report who claimed that the partnership with PVR Nest aim to diversify healthcare offer to young patients with awareness initiatives.

Student Led Health campaign-The Times of India, Nov 19,2013

Student Led Health campaign-The Times of India, Nov 19,2013

The Times of India, in their Chennai edition and Delhi editions has carried a snippet headlined, “Student Led Health campaign.” The snippet published today on page 3 talks about Sanofi and PVR partnership to promote child health through cinema and art.